L.Y.F.E. is not simply a mantra in the form of an acronym. Living Young For Ever is a conscious life decision and how the Black Crown Clothing brand chooses to live. It is a challenge to extend past commonality, and that which is reachable, in order to capture the true essence of ambition. L.Y.F.E. is more than remaining youthful; it is being a forward thinker, a hater of mediocrity, and aiming for nothing less than pinnacle achievement in all walks of life. So for the motivated and determined, who seek not only to merely live life, Black Crown welcomes you to L.Y.F.E.
LIVE PROUD, LIVE LOYAL, LIVE LYFE
- Black Crown