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Wednesday, 04 April 2018 20:45

Max Ataraxis

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Lil Yatchy drops off his highly anticipated mixtape “Lil Boat II” , and I say highly anticipated for two reasons.

 

  1. “Lil Boat” is Yatchy’s debut and most popular mixtape to date. This mixtape contains the smash hit single “1 Night”, and is credited to being the reason that people fell in love with Yatchy in the first place.

  2. His Debut album (which he dropped off last year) was a flop critically and financially. Yatchy even admitted verbally that it hit him right in his stomach and the L did get to him. So,that means his next project coming up should be to shut “All the haters” up.




For a lot of fans, Yatchy hasn’t been up to par with the quality of his music lately, and a sequel to this mixtape serves as hope that Lil boat returns to form.

 

After taking time to digest the project, the ultimate consensus is that Yatchy has improved upon his debut album, and he also does sound very much hungry, BUT he  still falls short in quality compared to his peers. That being said, the return to form is the most noticeable difference from his album. There is a good balance of bangers and ballads and the energy is youthful. That’s the reason I believe Yatchy’s career is flourishing the way it is: Because of his BRAND moreso than his music. Lil Yatchy is more than music. He’s created a brand, that’s a lifestyle. He calls himself the leader of the teens and it’s an accurate moniker. His brand consist of him just wanting to stay positive, have fun, and embrace being himself. A lot of people “go in “ on him, call him lame, say he can’t rap, etc…. However, I don’t think you can hate on a kid too much just tryna’ spread positive vibes and energy. He not out here feeding these kids poison like many people like to assume. Yatchy doesnt do or talk about doing crazy drugs. He may be profane with his lyrics and descriptions of his lifestyle, especially his interactions with women, but he actually isn’t too bad of a role model for the teens.

 

The thing that I can bring it down to is that, like the God Father of Internet Rap, “LIL B”, Lil Yatchy is “Based”. “Based” is all about being yourself and not caring about what people think. People can hate on Yatchy’s music as much as they want, not going to stop the fact that hes selling out shows all across the world. I have to say that his live shows look pretty lit too!

 All in all, there isnt too much deep to assess with "Lil Boat II". It's a yatchy tape where for what its worth, Yatchy does what he does best. Make fun and turnt up music for the youth. At 25 years old, though it may not always be my cup of tea, I do get it. I do get it.

 

Thanks for your time as always, peace and much love to all!

 

Lil Yatchy Online

 https://www.lilyachtystore.com
http://instagram.com/lilyachty
https://twitter.com/lilyachty

https://www.facebook.com/lilyachtysailingteam/

-Max Ataraxis

After having a 2017 full of mainstream success with his Hit Album “Everybody”, Logic is back on his Rap ish, with his “Bobby Tarrantino II” project. Being the sequel to his 2016 Bobby Tarantino tape, Logic ditches “Album Logic” to Let “Mixtape Logic” shine.

 

The thing I like most about this project is how self aware it is. This self awareness is at it’s peak with a Intro from Popular Adult Swim Icons, “Rick and Morty”, explaining the difference between the two types of Logic. Quotes like “I’m in the mood to turn some $h!t up Morty! I’m not in the mood for a message about how I can be whatever I want,etcetc” lol.

 

This epic intro to the mixtape immediately sets the tone for what to expect. The project isnt one of Logic’s deepest most thought provoking tapes. It’s not meant to be , though. Coming off of a great year including a EPIC Grammy performance, the majority of the tape finds Logic spitting braggadocio type raps about his success, his lifestyle, and his team. The thing I find refreshing about Logic, though, is that even on his “Turn Up” songs, he tends to keep lyrics such as “If they tell you money make you better than others, then somebody lied” on his projects. It’s a hype record that gets people moving and excited, but the lyrics still stay true to who Logic is as a artist.

 

The mixtape also has some stand out features like the track “Indica Badu” featuring Wiz Khalifa. Logic and Wiz sing and rap about the herb in a “Kush and OJ” Era type weed anthem.   Another stand out feature comes from Big Sean on the song “Wassup” where you find the two rappers going in with the bars and word play.

 

Logic definitely dropped this one off for his fans specifically, and for him to have been singing so much lately, it’s nice to hear Logic have these long winded verses on these songs too, where we get to here the DMV Native flex his lyrical abilities. We get to hear Logic do what Logic does best.

RAP. And don't just mean RAP. I Mean RRRAAAPPPPPPPP lol

 

Overall I say it's a solid mixtape and addition to the catalog Logic has ammassed thus far. First week sales are in and "Bobby Tarantino" is sitting at #1 with 119,000 records sold. Congratulations to LOGIC on another W and we'll be looking forward to the Everybody/Bobby Tarantino tour! 

Stream the project via the link below!
https://twitter.com/Logic301
Best of Logic:
https://goo.gl/Qdu2t8
Subscribe to his Youtube here:
https://goo.gl/iBgSrs

 

 

-Max Ataraxis

**Warning- There will be spoilers for Black Panther in this article BUT the movie is about to hit over 1 billion dollars in 3 weeks so chances are, you've seen it lol**

 

Killmonger is literally everyone's favorite villain. I havnt seen this much hype around a movie villain since Heath Ledger's phenomenal performance of The Joker back in 2008's The Dark Knight. Michael B. Jordan absolutely KILLED the role.

 

There are even people who want to go as far as saying that Killmonger was in fact the hero and T'challa was the "Bad" guy.

 

In theory, its all about perspective.

 

From the perspective of Erik Killmonger, he was essentially going to "Stick it to the man" and "free his people" from oppression. When you look at it from that viewpoint, then yes, he IS a hero.

 

The Black Panther can very well be looked at as "The Man".

And the uncomfortable truth about Killmonger is, his anger is entirely justified. In a strange way, he’s much more relatable to the audience than T’Challa will ever be.

 

T'Challa CAN be seen as the bad guy, especially in the beginning because of his PRIVILEGE. His Privilege and unwillingness to share his resources to those in need.

 

 

Before I dig a little deeper into the significance of his character, first lets understand exactly what Killmonger's plan was.

 

Killmonger was a native of Wakanda who grew up in the hood in Oakland, California after his uncle, the King of Wakanda, killed his father.

 

Unlike all the other Wakandans, Killmonger had to grow up fatherless and oppressed in America, due to a senseless killing by a person in power. A trait that many young black boys and girls have to experience.

 

Killmonger is the embodiment of the pain caused by this opression. He grew up with anger in his heart. A anger that carried on into adulthood just like with many oppressed black people.

 

Killmonger's plan was to arm black people all over the world with advanced weaponry in order to overthrow their opressors.

 

In laymans terms, He was Malcolm X against T'Challa's Martin Luther.

To be frank, I believe this is why so many black people resonated with the character. He seemed to be fighting FOR us, whereas T'Challa didnt at first see a responsibility to help other black people when he has the means to.

 

I know not EVERY single black person has this fantasy, but , I can gurantee you that the idea of a revolution taking place where we conquer our opressors sounds pretty dag on dope to most black folk.

 

Thats what made Killmonger one of, if not THE best Marvel Villain. He's relatable and his intentions are understood, even if you dont neccesarily think their right. You FEEL for him. He even sounds 100% right, at times.

 

The complexity of the character was amazing, Iconic, and worthy to be talked about.  The significance of the character is deep, and I hear there are even college courses that are being made surrounding the ideologies based in this movie.

 

The aspect to the character that indefinitely DOES make him a villain is the fact that he's willing to kill anyone who gets in his way, to achieve his goal. (even his own girlfriend). Also, the fact that he wants to CONQUER white people , is a problem. There should be a balance to where I feel the goal should be to live in unity, not conquer our oppressors.

 

So, because of all of these different traits, I want to go ahead myself and in conclusion, call Killmonger an anti villain.

 

An Anti-Villain is a villain with heroic goals, personality traits, and/or virtues. Their desired ends are mostly good, but their means of getting there are evil.

 

thanks for tuning in, I hope i provoked some more thoughts on the character that can induce a real life discussion about the topics at hand.

 

Peace and much love to All!

 

-Max Ataraxis

 

Hello All!

Thanks for tuning in. Today, I want to talk about EPKs versus social media!

First things first. What IS an EPK? EPK stands for electronic press kit. It came about not long after the internet age started to revolutionze the music industry in the mid to late nineties. Before then, it was simply just press kits that were used.  You know , you hear about bands like Nirvana putting a demo cassette tape together with some physical band photos and maybe a hand written letter to the record companies?

 

The internet made this process so much easier!

 

So, what are the contents of a Electronic press kit?

EPK's normally feature a bio, audio clips, videos, photos, press, set list, basic technical requirements, and a calendar. Its the most efficient way for booking agents, record labels, etc to get the run down on who you are as a artist and what your needs are, should they hire you for a gig. These electronic press kits have been the staple to success for the past twenty or so years. Having all of this in one space at the click of a button is super beneficial and easy for everyone involved. Its no wonder it's been so popular for all these many years.

 

But we're starting to notice a transition in the culture.

 

Nowadays record labels are signing youtube and instagram sensations. They arent doing artist development anymore, and it seems like Press kits are even becoming obsolete to getting discovered and coming up in the industry.

 

The number one thing that a record label or booking agent will look for in the current generation is your social media following. How many followers does this person have? Have many likes per post are they averaging? How many people are actually actively interacting with this artist?

To them, all that translates to $$$$.

This is the reason that music artist such as Bhad Bhabie (who grew from internet fame after the infamous "Catch Me Outside Phrase" slipped out of her mouth at the tinder age of 13 on Dr. Phil) can be so successful with a major label backing.

Kids these days flock towards simplicity and nonsense. Its just how things are now, unfortunately.

 

To all my artist out there, though, dont be discouraged! Sure, nonsense and ignorance sell easier, but also you have to realize that its easier now than ever to put yourself on !

You can build a brand entirely off of social media. You can eat good and feed yourself and your family entirely off of social media! You can hate if you want to , but instagram models, for example, are having full fledged careers from the platform. You just gotta know how to play the game and Brand yourself.

 

So my advice to all upcoming artist is to invest time into building your social media presence. Get your vision together, so that when the time comes, you have a brand built via social media and a gameplan for when those who want to give you an opportunity, come about.

 

Are EPK's Dead? To an extent? yes. And I say yes, because social media is the new EPK. Everything that would be in a EPK can be found on your social media if executed properly.

 

That being said, I think having an official EPK on deck will actually impress labelheads, festival heads, booking agents, etc. It comes off as you being a artist who is serious about their craft.

 

Id like to reccomend sonicbids.com for any up and coming artist who want to put an EPK together. It's user friendly, and not only do they help you put a EPK together, but there are constant opportunities to apply for festivals, concerts, etc,etc using the platform.

 

Here is a link to sonicbids:

https://www.sonicbids.com/

 

 Hope you found this helpful, thanks for tuning in to Diversal!

 

-Max Ataraxis

 

Friday, 16 February 2018 17:15

Farma Wes: Artist Profile

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I first got hip to Farma Wes by my boy Wrighteous aka Tyler Wright. It was the song Feng Shui that put me on and I loved it. Had a melodic dope chorus that sampled a old school song and definitely got stuck in your head. The verses were hard too!

The visuals were amazing. I loved all of the anime style graffiti and murals that were present in the video. It really felt personal and like you were getting to really know what his interest and vibrations are.

 

That was way back in 2013. Fast forward to 2018, and my mans is still grinding! Hes released a whole arsenal of dope songs and visuals to go with the songs. If you take a look at his instagram, you can keep up with everything he has going on.

 

He's been performing all up and down the East coast in cities like New York and D.C, and in addition to continuing to release new music, he would like to start focusing on a career in film, as well.

 

Go ahead and take a look at the links below for all that fire !

 

Farma Wes:

Farmawes.com

Instagram.com/Farmawes

Soundcloud.com/FarmaWes

 

Tyler Wrighteous:
Instagram.com/Ninth_Nimbus

Soundcloud.com/TylerWrighteous

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