Drip-game initiated, this time from Ice cream, literally. Detroit-based hiphop group The lobby’s latest vibe, appropriately titled “Flavors” channels that energy, their energy, an ode to the flavor each member brings. While you can hear some influences from A$AP Ferg and Travis Scott, it's the blend of The Lobby's melodies over their own inhouse-produced trap production that sets them apart and reflects their high-energy, fun and carefree vibe they put on 24/7--all about having a good time.
First they released the track, then an interactive game, now they are projecting to release the video for Flavors by the end of Summer 2019. We had a chance to get a sneak peak of the video for Flavors and they went all in.
Incorporating some storyline acting, bright-colored suits, hype-mini-mosh pits, The Lobby teamed up with Music Film Director, 97_pk, to help execute yet another style-defining video for them. From renting a school bus in a music video for a previous project Love Lost, to renting an ice cream truck for this latest video, The Lobby are taking their craft to 'Level Serious' and their creative visions and visuals are taking shape, breathing confidence, color and personality in their sound and image.
..But we ain't stopping there..
The Interactive Game
The Lobby has even created a game for this release, also titled Flavors, The Game.
Some independent artists struggle with perfecting the marketing around a new music video release, however The Lobby took it two Shaquille O’neal steps forward and created an entire video game for their latest project.
While compatible on Windows (their working on the Mac version), you can play as your favorite flavor and beat the game to unlock gifts. Each flavor ofcourse represents a member from the group.
The Lobby is on a roll, not just with these projects paired with dope A$$ visuals and tailored video games, but in July of 2019 they won a Detroit-legendary competition called Imported From the D powered by FootLocker and Detroit’s Number 1 Hip Hop radio station, and was awarded $500, won free Footlocker merch and got an interview spot on Hot 107.5.
who is The Lobby?
Pink Room (2017)
In 2017 Metro-Detroit native Freebxll Will dropped his first project, ‘Pink Room’—a wavvy AF 9-track project layered on slowed-down trap-like Youtube instrumentals. With a few features of other artists, members from their creative collective The Lobby, Freebxll Will flexed his experimental R&B wave and established his sound.
When Freebxll Will first started experimenting with sounds in his pink-walled room, he wanted the title of his first project to be a literal representation of his mindstate and what was going on in his life at the time, a theme that would be the basis for naming the title of his upcoming projects. Pink Room is melodic, chill, with a bit more of a psychedelic edge high-energy over PND mixed in with a high influence of 'channel ORANGE' by Frank Ocean.
“…Although it’s not close, I wanted it to be my own version of channel ORANGE.”
After finding his own sound with ‘Pink Room’, 2018 has been nothing but a grind for Freebxll Will, making his second project ‘King Of The Free’ set to drop in a few weeks, plus other bangers with his collective The Lobby, such as ‘Love Lost’ and 'Link Up'. Listen below.
King Of The Free (November 4th, 2018)
While we got a tease of the vibe for ‘King Of The Free’ from his inviting energetically-mellow single released a few months ago, ‘Ride With Me’, Freebxll Will says this upbeat-chill track was an exception to the overall vibe of the project, which was a bit darker. Freebxll Will found his strengths in Pink Room, and through this second project working with Kerwin, Freebxll Will feels like he has now established himself and his sound.
When it comes to music, art, etc., relationships, whether good or bad, usually plays a big role in the amount and type of energy and influence we devote to a creative project. According to Freebxll Will, he was no stranger to that this year, stating a recent heartbreak made him come into his own and realize his full potential. When asked about it and its connection with the making of 'King Of The Free', he said..
"...it [the project] felt more real, I felt more like myself..."
Don't confuse the title 'King Of The Free' with a 'I'm-single-now-bit$@h', cocky and arrogant post-heartbreak mentality, rather, "King" as in a certain comfort, "King" of being free in his own way, without any stereotypes, "King" of self, "King" of the free. With the waves on this project his goal is to transcend that love of self and positivity to all.
We were fortunate enough to hear a sneak peak of another track from the project, and yes...we felt it. The vibe is real, an instant chill you can't deny. Even though there is a presence of autotune, the catchy and addicting melodies disguises the effects making the vibe feel right and positive. Definitely looking forward to the rest of the album!
Ascension (?, 2019)
While Freebxll Will prepares for the second project release, he’s already begun working on his third project ‘Ascension’ expected to drop early 2019.
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