Drip-game initiated, this time from Ice cream, literally. Detroit-based hiphop group The lobby’s latest vibe, appropriately titled “Flavors” channels that energy, their energy, an ode to the flavor each member brings. While you can hear some influences from A$AP Ferg and Travis Scott, it's the blend of The Lobby's melodies over their own inhouse-produced trap production that sets them apart and reflects their high-energy, fun and carefree vibe they put on 24/7--all about having a good time.
First they released the track, then an interactive game, now they are projecting to release the video for Flavors by the end of Summer 2019. We had a chance to get a sneak peak of the video for Flavors and they went all in.
Incorporating some storyline acting, bright-colored suits, hype-mini-mosh pits, The Lobby teamed up with Music Film Director, 97_pk, to help execute yet another style-defining video for them. From renting a school bus in a music video for a previous project Love Lost, to renting an ice cream truck for this latest video, The Lobby are taking their craft to 'Level Serious' and their creative visions and visuals are taking shape, breathing confidence, color and personality in their sound and image.
..But we ain't stopping there..
The Interactive Game
The Lobby has even created a game for this release, also titled Flavors, The Game.
Some independent artists struggle with perfecting the marketing around a new music video release, however The Lobby took it two Shaquille O’neal steps forward and created an entire video game for their latest project.
While compatible on Windows (their working on the Mac version), you can play as your favorite flavor and beat the game to unlock gifts. Each flavor ofcourse represents a member from the group.
The Lobby is on a roll, not just with these projects paired with dope A$$ visuals and tailored video games, but in July of 2019 they won a Detroit-legendary competition called Imported From the D powered by FootLocker and Detroit’s Number 1 Hip Hop radio station, and was awarded $500, won free Footlocker merch and got an interview spot on Hot 107.5.
who is The Lobby?